As we recently launched our Player Motivations and Archetypes framework, Erno and I wanted to give you a concrete example of how to utilize this new dataset to hit the right audience with the right features. (In case you did not check the related article, check it from here) Let’s choose Lily’s Garden as an example and …

Time management games have been around for a while already. The first big hits from the genre for modern mobile devices like Diner Dash or Cooking Fever are already over 10 years old, but the genre is still very much alive with a fresh entry into the market in the form of Spongebob: Krusty Cook-Off. …

We all know that a key part of sustained success in today’s F2P mobile market requires solid live ops execution – in other words, you need to be able to provide your player base a constant stream of exciting content. Live events are great in grabbing players’ attention and instigating FOMO that converts into retention …

Exos Heroes is a Turn-Based RPG game where you work towards building the best possible team from the vast pool of heroes you can collect. You build a five character team to fill a frontline and backline force; placing heroes outside their suggested location, e.g., putting a frontline hero in your backline, will decrease the …